Held in March, ispo china winter 07 took place for the first time in Beijing. Shifting from last year’s venue in Shangai, the four-day event in the Olympic City played host to 300 exhibiting brands (from 20 countries) sprawled over 16,500 square meters. The show that originally started in Shangai in 2005, saw an increased visitor count from last year, with 12,059 visitors from all over Asia in attendance.
Exhibitors such as Gabel, Halti, Black Yak, Burton, Schoeller, Tecnica Group, The North Face, Dakine, Asolo, etc., displayed their newest innovations and trends for fabrics and fibres, along with board, outdoor, team and snow sports. The event in the Capital also utilised an additional (to the interior space) 2,000 square meters of exterior space for numerous events and the number of online visitor registrations also increased substantially.
The fair proved to be an excellent platform for establishing contacts and developing brands in the growing Asian-Pacific market. Said Kelvin Koo, Giga Sports Shangai Co.Ltd, (Micro, Footdise, klx), “ ispo China is definitely the number one trade show in the Chinese Fashion and Sports Industry. With its new idea of a sporting goods show, it helps to increase the inline skating market dramatically. The ispo china micro Beijing slalom open especially created a lot of interest and brought in a positive feedback. We will definitely continue to cooperate with ispo China in the future.”
The new location was also much appreciated by many for reasons such as the higher quality and type of customer than those that were present in its previous location. While the show proved to be better than the last one in Shangai, especially on the first two days, it was felt that the Chinese retailers needed to be better educated. In fact, seeing the optimistic progress, the suggestion for another ispo China trade show in September was also voiced.
There was also a visible increase in Chinese representatives spotted at the international exhibiting booths, indicative of Asia Pacific’s growing winter sporting goods industry. The largest booth (of 200 sq m) was booked by Black Yak, which is rapidly growing in the Chinese market and they displayed colourful outdoor garments that had fantastic cutout, excellent technology and colour. Says Kan Tae Sun, Chairman, Black Yak, “ We have confidence in the Chinese outdoor market. Our long-term strategy is based on product development, market promotion, distribution and service. We will adjust our strategy according to the change of the Chinese market and provide perfect service to our Chinese customers.”
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