‘2015 – Rs. 100 crore’ – a note on the cupboard, catches your attention instantly as you step into the Director’s cabin of Nagesh Knitwears, Ludhiana portraying the company’s goals which they are hopeful to achieve by 2014 only, as this vertically integrated export house already has a turnover of Rs. 70 crore. The growth projections in the kidswear segment is not just limited to Nagesh Knitwears, in fact, other players in the market too are re-strategizing their operations and expanding capacities for growth.

While preparations are already in full swing at Nagesh Knitwears to achieve set targets through installation of high-end machines such as Stoll knitting machines and also the construction of an Effluent Treatment Plant (ETP), other companies are not far behind. Jagdambay Exports have already started construction in their existing factories and will soon install CAD and provide for a more organized system in their units. In the coming two years, Paramount Clothing, who are present in the domestic market as well as exports, are looking to expand their capacities. They have already invested in an additional 250 machines to take the total machine strength to 700, all to be installed under one roof. In addition, kidswear manufacturers with domestic brands such as Ziama Fashions and Superkids also have expansion plans in place.

“We are trying to cope with the tight margins and price pressures through continuous automation which helps us in cost cutting. We earlier took the help of a well-known consultant and in future also we plan to work with some others to improve our company’s systems,” says Rajan Mehra, Director, Nagesh Knitwears.

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