The fabric exhibits saw a number of Indian companies excited about building business in Bangladesh. “It is our first time in Bangladesh, and even though the market for shirtings is very good here we are still in the process of learning the country’s system of import. Our existing products are suited to Bangladesh which is a good sign as we are already exporting the same to other countries also like Dubai and Sri Lanka,” said Anand Kriplani, Director of Kriplon, a Tarapur based manufacturer of fabrics for the shirting and suiting industry, with a processing capacity of 4 million metres per month and a weaving capacity of 2 million metres per month. Facing some first-time bottlenecks he added, “Everyone is buying through agents, which is more convenient for people based locally as they want to pay in local currency and not wait for 30 days or 90 days of production time. Therefore, to do well in Bangladesh we also need to establish our local office here and give prices in Taka.”
The fact that Bangladesh is a growing market for wool products and wool textiles encouraged Dhan Raj Mehra and Co. to exhibit its wide range of woollen yarns and textiles, all sorts of woollen blends and carded woollen products. Established in 1950, the company has its own weaving and spinning units in India with a production capacity of more than a 1,00,000 metres per month. “The wool industry in Bangladesh is a growing segment and we are getting some good enquiries for our wide range of woollen checks, felts and tweeds.
The product is majorly basic which includes solid woollen fabrics and basic tweeds for jackets.” informed Gautam Mehra, Director of the company.
A company which deals with the higher end of the fabric sector and based out of India, Balavigna, has a good jet looms fabric setup which does a turnover of US $ 20 million per annum. It displayed a wide range of lycra, modal, tencel, full max, ecstatic and other different fabrics for the market. The company is a second time participant at the fair and is doing a fairly good business in the country. Elaborating on the needs and current fabric trends, M. Prabu, Executive Director of the company said, “Even though the response is really good in Bangladesh, the companies here are looking for lower range of good quality fabric keeping the price factor in mind. At the moment we are supplying to a lot of dyeing factories and this time we are set to get more orders.” Already supplying to companies like Simco, H&M (micro modal), Balavigna is looking to supply tencel and micro tex based fabrics in the future. The company, which went for an expansion in 2011 with additional 60 looms, will in 2013 initiate a new plant having 48 looms of wider width.
Rasik Vatika from Surat, India was the only supplier that was displaying a range of 100 per cent polyester fabrics, concentrating especially on developments which are replications for cottons, silk, viscose and rayon. The company has been in the business for the past 45 years and is now aggressively marketing itself in Bangladesh looking for a local agent to represent them in the country. Having a monopoly for their kind of product, Vaibhav Arora, Director of the company is confident to make inroads into the country.
“The main market for our fabrics is Britain and America, and with orders now shifting from India to Bangladesh because of price issues, it is important for us to also shift our marketing efforts to Bangladesh. Also because of economic reasons, use of polyester is on the rise because cotton has become expensive. Our products for Bangladesh are very different from what we supply to India as Bangladesh market is looking for low priced fabric, so we have concentrated more on our replications,” concludes Vaibhav.
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